Lessons From Best Ecommerce Fashion Email Newsletter
Are you a fashion brand trying to stay ahead of the competition?
With the eCommerce world exploding in popularity, it's more important than ever to draw in and engage your target audience with a newsletter they’ll actually want to open and read!
😟 But how can you do that?
Email marketing is one way to make sure your brand gets noticed - not the "spam" type of email marketing, but a brand-driven and personalized content approach.
In this blog, we'll provide you with five email marketing tips and inspiring fashion emails from big successful brands, so you can jumpstart your email campaign and reach the right people.
So if you're ready to take your fashion brand to the next level, let's get started!
5 Email Marketing Tips and Tricks From The Big Brands
1. Unlock Your Creativity & Inspire Your Audience With Fun Yet Tasteful GIFs (Aldo)
GIFs, or Graphics Interchange Format, are becoming increasingly popular to spice up email marketing.
✅ They can be used to both entertain and inform.
✅ They can help break up long blocks of text and provide a visual appeal to your emails.
✅ They can also draw attention to important details, such as a call to action.
Using GIFs in email marketing is a great way to grab your reader's attention and keep them engaged.
For example, you can use GIFs to illustrate a point and make it more visually attractive.
When using GIFs in email marketing, keeping them tasteful is essential. As we see in this example from Aldo, you don't want to be too over the top or offensive. Stick to GIFs that are funny, lighthearted, or informative.
GIFs can also be used to add some fun to your emails. For instance, you can use them to illustrate jokes or puns. This can lighten the mood and make your emails more entertaining.
Finally, GIFs can be used to add some movement to your emails. This can help draw attention to key points and keep readers engaged.
2. Use Photo’s/Images With Models (Mizzen+Main)
Are You Ready to Make Your Brand More Human and Relatable?
Many business owners struggle to make their company feel more human and relatable when marketing their brand. Images featuring models can be the perfect solution! Like Mizzen+Main, using photos with models can help your brand stand out and make it more relatable to your target audience.
Using photos with models can help your brand in numerous ways. Models can bring your message to life, provide visual appeal, and create an emotional connection with your audience. Your photos can also help you convey a particular lifestyle or attitude and provide a tangible image for potential customers to connect with.
In addition to using models for photos, you can also use them to create videos for your brand’s social media channels. Video content is a powerful way to engage potential customers and showcase your product or service excitingly and engagingly.
Ready to take your brand to the next level? Start using photos with models to make your brand more human and relatable.
3. Go Behind The Scenes (Proenza Schouler)
In today’s fast-paced world, having quality products is key to success. But, with so much competition, how can you stand out from the crowd? One way to do this is by showcasing the behind-the-scenes process of creating your product.
Like Proenza Schouler, showing behind-the-scenes emails effectively offers customers the quality of your product and how much effort you put into creating it. Emails are the main communication between you and your customers, so using them to your advantage is essential.
First and foremost, emails can be used to demonstrate the dedication and attention to detail your team puts into creating the product. This can be seen in the emails sent back and forth discussing design changes, testing feedback, and other information. By being transparent about the process, customers can better understand the product they’re purchasing.
Emails can also show the customer that their input is valued. This can be done by sending emails asking for feedback and ideas and then following up to thank them for their contribution. This encourages customers to take an active role in the product’s development and makes them feel like they have a say in the process.
4. Include The Story or Message of Your Collection (ARMEDANGELS)
Emails are an essential tool for marketing any product or service, but sometimes they can be a little dry and unengaging. To really make your emails stand out, you should focus on creating an exciting story that ties in with the launch of your collection.
By sharing the story behind the collection, you can bring your email to life and make it more meaningful for your customers. It’s a great way to give readers an insight into why you created the collection and how it came to life. Providing a backstory can make it easier for customers to connect with your brand, and make them more likely to purchase the products.
Telling a story in your emails can also help to create a sense of anticipation around the launch. By providing snippets of information about the collection, you can build suspense and get readers excited about what’s to come. This can be a great way to get customers engaged and interested in your products.
Including stories in your emails is also a great way to show off your creativity and give customers a unique experience. With the right story, you can make your collection stand out from the competition and show customers why it should be their first choice.
5. Include Details That Persuade The Customer To Buy (XCVI Fashion)
As a savvy online shopper, one of the most important aspects of your shopping experience is the information you receive about the products you’re interested in. In this day and age, email is the most effective way to communicate with customers, so it’s important to make sure your emails include all the details necessary to make an informed purchase.
One of the best ways to do this is to include features and benefits of the products or clothing in your emails. By providing detailed information about the features and benefits of your products or clothing, you’re helping potential customers make an informed decision and feel confident in their purchase.
Features are the facts about your products or clothing. They provide the basic information about what the product or clothing does, how it looks, and how it works. Benefits, on the other hand, are what the customer gets from the product or clothing. They provide the customer with a reason to buy.
By including features and benefits in your emails, you’re giving your customers a better understanding of why they should purchase your product or clothing. You’re also helping them make an informed decision by providing them with all the necessary information.
Personalized marketing isn't just important for fashion brands, but for any business that wants to stand out from the competition and build relationships with customers.
With the rise of eCommerce, it's essential to give customers the experience that they demand in order to stay competitive.
Email marketing is an excellent way to do this, and it's a great tool for driving more personalized content to your users, building a value-driven brand and community, nurturing website visitors into buyers, and retaining post-purchasers with community-driven content.
Email marketing is the way to go if you're looking to stay ahead of the competition.
