Abandoned Cart Email Marketing Top Tips
The internet has opened up a world of opportunities for businesses to reach customers, but it also presents a unique set of challenges. One of the most common challenges is abandoned carts. Nearly 70% of online shopping carts are abandoned, according to a quantitative study by the Baymard Institute. This means that unless you have a well-thought-out strategy in place, most of your potential customers are likely to leave your store without completing their purchase.
But there is still hope. With an effective abandoned cart series, you can turn what might otherwise be lost sales into loyal customers. In this blog, we will take you through the top 5 tips of having a successful Abandoned Cart Series.
So, let’s get started. Read on to learn how abandoned cart emails can help you turn what might otherwise be lost sales into loyal customers.
The Abandoned Cart Basics
An abandoned cart series is a series of automated emails sent to customers who have added items to their online shopping cart, but have not completed the checkout process. This series of emails encourages customers to return to the website and complete the purchase. It’s a powerful tool for businesses that can help increase sales and customer loyalty.
👉🏻 Benefits For Businesses.
An abandoned cart series can be a great way to increase sales. The series of emails can be tailored to each customer’s needs, and can include incentives such as discounts, free shipping, and special offers. This can be a great way to entice customers who may have been hesitant to complete the purchase, and can help businesses convert window shoppers into paying customers.
👉🏻 Benefits For Consumers.
An abandoned cart series can also be beneficial to customers. It can be a helpful reminder for customers who may have forgotten to complete their purchase, or simply needed a bit of extra encouragement. The emails can also include helpful information such as product details, customer reviews, and other relevant information that can help customers make an informed decision.
Overall, an abandoned cart series can be a great way for businesses to increase sales, and for customers to get the information they need to make an informed decision. It’s a win-win situation!
5 Top Tips For Your Abandoned Cart Series
1. Provide a Clear Summary of Cart Contents
Remind shoppers of the products they almost bought! Display the key details they need, with a vivid image to quickly jog their memory. Consider how products are best displayed - for example, prioritize higher value items or those more likely to be bought. To avoid overwhelming customers with too many choices, cart limiting can help restrict the number of items in emails.
2. Clear Calls to Action
Make sure your cart recovery emails get the job done: clearly lay out the action you want your users to take with effective calls to action!
As a general rule, your CTAs in emails should be:
✅ Placed as high up as possible - just below the header/hero image is ideal.
✅ Make sure your CTA is large and easy to pick up – contrasting colors can work well.
✅ A/B Test between repeated CTAs throughout the email and single CTAs for focus.
3. Go Easy On The Discounts
Don't be tempted to give away discounts or promo codes too often when trying to entice customers back to the checkout! This could have a negative effect on your profit margins and may encourage shoppers to abandon carts expecting a discount. However, carefully selected discount codes in emails sent after the first cycle of abandonment emails may be just the thing to bring customers back and increase your revenue.
Consider what offers you already have in place and incorporate these into your emails to subtly remind customers of their purchase. With a few strategic discounts, you could be on your way to converting more customers.
4. Timing Is Everything
The key to successful cart abandonment emails is timing.
Knowing when shoppers are most likely to be considering a purchase is essential to making sure your emails reach them at the right time.
From our client data, we've found that emails sent within one hour of abandonment are typically most effective. But this isn't a one-size-fits-all solution. Depending on the average order value of the product, shoppers might need more time to consider their purchase.
The only way to know for sure is to experiment with different send times to find the one that works best for your target customers. Maximize your email performance and give shoppers the nudge they need to complete their purchase.
5. Send in Cycles
Don't let those abandoned items slip away! Give shoppers a gentle nudge with automated reminders. You may need to send several emails in a cycle to get the best results.
The first email should remind them of what they left behind.
The second can add some urgency and detail such as reviews.
The third cycle should try something different - maybe focus on reviews, or use abandonment surveys to gather useful feedback.
The power of the correct Abandoned Cart Series is undeniable.
It can be a powerful tool to drive conversions and boost sales, and it doesn’t have to be complicated or expensive. With the right strategy, you can use this powerful tool to increase conversions and generate more revenue.
So why wait? Let’s get started on creating your Abandoned Cart Series today and start seeing the results.
