Beauty Brands At Their Best: 5 Examples of Content Based Email Newsletters
Do you want to break through the noise in the highly saturated beauty industry? Have you been trying to figure out how to design content based email newsletters for your beauty brand?
You’re not alone.
For many beauty experts and up-and-coming beauty brands, coming up with original, captivating content can be a daunting task.
Luckily, you can follow in the footsteps of some of the heaviest hitters in the beauty game and learn how they craft unforgettable newsletters.
In this blog article, we’ll break down the techniques used by big beauty brands, such as Acure, Emma S., and BeautyPro, to create attention-grabbing newsletters.
Whether you’re a first-time beauty advisor trying to break through the noise or an experienced entrepreneur ramping up newsletters for the upcoming peak season, you will come away with savvy strategies relevant to contemporary newsletters in the beauty industry.
Ready to get started? Read on for the tips and tricks you need to create effective email marketing newsletters for your beauty brand.
Creating Exceptional Content-Based Email Newsletters for Beauty Brands
In the highly competitive world of beauty, standing out from the crowd is essential for success.
One way to achieve this is through a content-rich and engaging email campaign that showcases the unique value proposition of your brand. In this blog post, we will explore five content-based email newsletter ideas from top beauty brands, providing you with inspiration and practical tips to elevate your content game and effectively engage with your audience.
1. This Versus That Tips - Acure's Winning Strategy
One effective technique for creating compelling content is to showcase a comparison between two products, allowing your subscribers to make informed decisions about which product best suits their needs. Acure, a popular skincare brand, has mastered this approach by including "This Versus That" tips in their email newsletters.
By providing a side-by-side comparison of two products and their benefits, Acure helps their audience make more informed decisions that ultimately lead to higher satisfaction and loyalty.
When incorporating this strategy into your email campaign, be sure to:
✅ Choose two products that are similar in function but differ in key aspects, such as ingredients or intended use.
✅ Clearly highlight the unique benefits of each product in a concise and easy-to-understand manner.
✅ Encourage readers to explore both options and make a decision based on their individual preferences and needs.
2. Highlight Ingredient & Its Benefits - Emma S. Knows What Works
Another successful content-based email newsletter strategy is to highlight a specific ingredient in a product and explain its benefits. Emma S., a well-known skincare brand, regularly includes content that focuses on the unique ingredients in their products and the associated advantages for their customers' skin.
To implement this strategy in your email campaign, consider the following:
✅ Select an ingredient that sets your product apart from the competition and has proven benefits.
✅ Explain how the ingredient works and why it is beneficial for your target audience's specific skin concerns.
✅ Include a call to action (CTA) that drives readers to learn more about the product or make a purchase.
3. Thematic or Seasonal Tips - Beauty Pro's Timely Advice
Including thematic or seasonal tips in your email newsletter is a great way to stay relevant and connected to your audience. Beauty Pro, a renowned skincare brand, excels at curating content that is specifically tailored to seasonal events or themes, making their advice timely and valuable.
To include thematic or seasonal tips in your email campaign:
✅ Identify upcoming events, holidays, or seasons that are relevant to your brand and audience.
✅ Create content that offers advice on how to use your products during these specific times, such as winter skincare tips or makeup looks for special events.
✅ Encourage readers to share their own experiences or tips using your products during these times, fostering a sense of community and engagement.
4. Problem Highlight & Solution - Ursa Major's Problem-Solving Approach
A highly effective content strategy is to address common problems faced by your audience and offer solutions through your products. Ursa Major, a popular skincare brand, consistently includes content that highlights specific skin issues and how their products can help solve them.
To incorporate this approach in your email campaign:
✅ Identify common problems or concerns faced by your target audience.
✅ Explain how your product can address these issues and provide real, tangible benefits.
✅ Include customer testimonials or before-and-after photos to demonstrate the effectiveness of your product in solving the problem.
5. Insights & Tips Related To What Brand Stands For - Urban Veda's Brand Storytelling
Finally, sharing insights and tips related to your brand's mission and identity can help you create a strong emotional connection with your audience. Urban Veda, a holistic skincare brand, consistently includes content in their email newsletters that showcases their brand's philosophy and what sets them apart from other beauty brands.
To effectively share your brand story through your email campaign:
✅ Clearly articulate your brand's mission, values, and what makes you unique.
✅ Share stories or insights related to your brand's core principles and how they impact your products.
✅ Encourage readers to engage with your brand's mission by sharing their own experiences, asking questions, or participating in discussions.
Elevate Your Email Campaign with Compelling Content
By incorporating these five content-based strategies from successful beauty brands into your email campaign strategy, you can create engaging and informative newsletters that resonate with your audience.
Whether you're showcasing product comparisons, highlighting ingredients, offering seasonal tips, solving problems, or sharing your brand's story, these approaches will help you establish a strong connection with your subscribers and drive meaningful engagement.
Start implementing these ideas today and watch your email campaign flourish.
