★★★★★ Built on the strategy behind $31.9M in email revenue for 46 health, wellness & beauty brands
For health, wellness & beauty founders doing $10k+ a month

Stop losing sales you already paid for.

When shoppers leave your store and never hear from you, those sales quietly go somewhere else.

This Blueprint gives you the 10 must-have flows we set up for every client: the popup, 14 ready-to-adapt emails, the timing, and a map of every flow.

GET MY CORE FLOWS BLUEPRINT (ONLY $27.99) →One-time payment • Instant access
The Core Flows Blueprint on a laptop and phone, with a flow map and a sample email

The right email at the right moment can make or break the sale.

The "one welcome email and done" setup is dead.

A skincare founder at her kitchen table late at night, surrounded by orders

Let me be honest with you. When we open a new client's account, we usually find the same thing.

A welcome email from launch day. A cart reminder with the default text. Very little else.

A new subscriber signs up. Silence for a week. A shopper adds to cart and leaves. No email follows. A customer buys once. No one checks in.

And the worst part?

You already paid to bring every one of those people to your store: with ads, with content, with hours of your time.

There's nothing wrong with your products. There's just no one meeting your shoppers at the moment they're ready to decide.

That's where the money quietly leaks out. The subscriber who was ready to buy, then forgot you. The shopper who left a full cart. The customer who was never asked to come back.

You don't need to send more emails.
You need the right one, at the moment she's ready.

Klaviyo growth overview: one client's year, $2.26M store revenue, $975K from email

One client, one year: $975K from email (43% of store revenue).

That's the approach my team has used since 2020. Now it's a Blueprint you can follow, step by step.

What changes for you

Emails that work while you sleep

A phone lock screen at 6:42 AM showing three overnight orders from automated email flows
  • Every shopper gets a follow-up. Checkout, cart, browse and site visitors all hear back.
  • New subscribers buy sooner. A welcome series turns sign-ups into first orders.
  • Customers come back. Post-purchase, replenishment and winback bring the second order.
  • No blank pages. Every email is written; you fill in the brackets.

Built on the flows Lively Bee Studio sets up first for every new client, refined across 46 ecommerce brands.

Once these flows are live, our clients' email share of revenue usually rises about 5 percentage points in the first 30 days, and about 10 by day 90.

Who it's for

This is for you if:

  • You sell health, wellness or beauty products online.
  • You're doing $10k+ a month, and email should be bringing in more.
  • You have no flows, or just a few, running today.
  • You run email yourself or with a small team.

It's not for you if…

An agency already runs your flows, or your store isn't live yet.

What the Blueprint does for you

You don't need more emails. You need the right ones, at the right time.

1Capture more sign-ups.A 4-step popup that starts with an easy yes.
2Turn sign-ups into first orders.A welcome series with a 10% welcome gift.
3Win back carts and checkouts.Remind, answer questions, then 15% off for 48 hours.
4Follow up with browsers.Product-led emails for people who looked but didn't buy.
5Bring customers back.Post-purchase, replenishment and winback.
6Keep your list healthy.A sunset flow and a 30-day clean-up.
A flow page from the Core Flows Blueprint: settings and flow map
What's inside

Meet the Core Flows Blueprint

Part 1

The 10 Flow Maps

So you know exactly what to build.

Trigger, timing, filters and exits for every flow, drawn as a map you can rebuild in Klaviyo or any platform.

A flow map from the Blueprint
Part 2

14 Ready-to-Adapt Emails

So you never start from a blank page.

Every email written out, with two subject lines, preview text, copy buttons and a designed example.

An email from the Blueprint with copy buttons and a designed preview
Part 3

Your Launch Plan + 30-Day Workbook

So you go live fast and keep improving.

A week-by-week setup plan, then a workbook to check, clean and grow.

The 3-week launch plan and the 30-day workbook
Also inside: the 4-step popup copy, Klaviyo tips for every flow, a claims check for health and beauty, and a printable PDF version.

Get your must-have flows live in 3 weeks

  • 10 flow maps with timing and settings
  • 14 ready-to-adapt emails + subject lines
  • 4-step popup copy
  • Week-by-week setup plan
  • Klaviyo tips + claims check
  • 30-day workbook + printable PDF
$27.99
I WANT MY FLOWS →One-time payment • Instant access

"But I already have a welcome email…"

"Klaviyo set up my flows."
"I have a cart reminder."
"I'll do the rest later."

Sure. But one email per flow, written once and never touched, leaves most of those shoppers without a reason to come back.

The money isn't in having a flow.
It's in what each email says, and when.

That's what the Blueprint gives you: the timing, the offers and the words, for every flow.

Proof

What this strategy does for brands like yours

Results from our client brands, using the approach behind this Blueprint.

Result 1 · Health gear brand

Email revenue up 213% in one month, then 76% of all store revenue

From €50K to €76.8K from email in two months.

Month 1
Klaviyo: €50K email revenue, up 213%
Month 2
Klaviyo: €76.8K email revenue, 76% of store revenue
Result 2 · Body & beauty brand

6 months on our approach: +23% email revenue

From $505K to $621K compared with the 6 months before.

6 months before
Klaviyo: $505K email revenue over 6 months
6 months after
Klaviyo: $621K email revenue over 6 months

What founders say

Client on Slack: I have a tremendous amount of trust in them Client on Slack: performance report, revenue up Client on Slack: love the A/B angles Client on Slack: the email did really well Client on Slack: email-attributed sales improved

Results from Lively Bee Studio agency clients, shared with permission. The Blueprint is a DIY tool built on the same approach; your results depend on your list, products and offers.

Still on the fence?

"I'm not technical."Every flow comes with a map and its settings, step by step.
"I don't use Klaviyo."The wording works for any email platform; the Klaviyo tips are extras.
"My list is small."Flows work from your very first subscriber.
"I don't have time."The plan spreads the setup over 3 weeks, a few flows at a time.
Fergie, founder of Lively Bee Studio

Hi, I'm Fergie.

Your emails should work for you, not the other way around

Since 2020, my team of 11 and I have run email for 46 health, wellness and beauty brands, driving $31.9M in email revenue.

I believe in real connection: as a partner to our clients, and through emails that build trust with their customers. People buy from brands they trust, and email is where that trust grows.

This Blueprint puts the flows we set up for every client in your hands.

Your shoppers are already on your site. Make sure they hear from you.

Keep going as you areShoppers leave, customers buy once, and every sale depends on you pressing send.
Or set up your flowsThe right email reaches every shopper, every day, while you focus on the rest of your business.
The Core Flows Blueprint on a laptop and phone
I WANT MY CORE FLOWS BLUEPRINT ($27.99)One-time payment • Instant access

Digital product: all sales are final, no refunds. Trouble with access or payment? Email info@livelybeestudio.com.

Results on this page are from our agency clients and are not typical or guaranteed.

© 2026 Lively Bee Studio