LIVELY BEE STUDIO
Email marketing prep kit for ecommerce founders
Walk into Black Friday with a plan
— not a panic spiral.
The core BFCM email marketing priorities Lively Bee Studio uses across client accounts — scaled down into one spreadsheet built for a team of one: list cleanup, segmentation, flows, and a full campaign calendar, mapped out week by week.
Built by the agency behind 40+ DTC & ecommerce brand email programs.
Instant download · Editable in Google Sheets or Excel
BFCM prep shouldn't feel like a second full-time job.
Most "get ready for Black Friday" advice is either a 40-slide agency deck you'll never open again, or a vague checklist that says "segment your list" without saying which segments, when, or in what order. What actually moves the needle is a plan you'll follow — one timeline, one calendar, dates that work backward from Black Friday itself.
Who this is for
Good fit if you're
✓ Running email yourself, or handing it to one teammate, on top of everything else
✓ Prepping for your first (or first organized) BFCM send calendar
✓ Looking for a plan you can execute without hiring anyone
Probably not for you if
– You already have a dedicated lifecycle or CRM manager running a mature BFCM program
– You want fully done-for-you execution — that's the agency work we do separately
Built for founders doing it all — not a scaled-down client plan.
At Lively Bee Studio we run full BFCM email marketing programs for client accounts of every size, from single-founder shops to teams with a dedicated marketing hire. This kit isn't a watered-down copy of any one client's strategy — it's the same core priorities, the moves that actually drive BFCM revenue, sized down so one person can run them solo in a few hours a week.