LIVELY BEE STUDIO
Email marketing prep kit for ecommerce founders
Walk into Black Friday with a plan
— not a panic spiral.
The core BFCM email marketing priorities Lively Bee Studio uses across client accounts — scaled down into one spreadsheet built for a team of one: list cleanup, segmentation, flows, and a full campaign calendar, mapped out week by week.
Built by the agency behind 40+ DTC & ecommerce brand email programs.
Instant download · Editable in Google Sheets or Excel
BFCM prep shouldn't feel like a second full-time job.
Most "get ready for Black Friday" advice is either a 40-slide agency deck you'll never open again, or a vague checklist that says "segment your list" without saying which segments, when, or in what order. What actually moves the needle is a plan you'll follow — one timeline, one calendar, dates that work backward from Black Friday itself.
Who this is for
Built for founders doing it all — not a scaled-down client plan.
At Lively Bee Studio we run full BFCM email marketing programs for client accounts of every size, from single-founder shops to teams with a dedicated marketing hire. This kit isn't a watered-down copy of any one client's strategy — it's the same core priorities, the moves that actually drive BFCM revenue, sized down so one person can run them solo in a few hours a week.
Good fit if you're
✓ Running email yourself, or handing it to one teammate, on top of everything else
✓ Prepping for your first (or first organized) BFCM send calendar
✓ Looking for a plan you can execute without hiring anyone
Probably not for you if
– You already have a dedicated lifecycle or CRM manager running a mature BFCM program
– You want fully done-for-you execution — that's the agency work we do separately
Why founders use the BFCM Prep Kit
📧 One connected system, not five disconnected docs.
The Timeline and Campaign Calendar talk to each other — mark a campaign "Done" once, and the linked checkpoint updates on its own.
📧 Built for a founder, not an agency team.
No 12-segment, daily-SMS complexity. Just the essentials — list cleanup, five segments, one timeline — sized for someone running this themselves.
📧 A plan that starts before the panic.
Prep begins the second week of October, with every date working backward from Black Friday — so nothing gets rushed the week of.
📧 Send-day messaging, already drafted.
All campaigns come with subject line, preview text, and CTA ideas built in — you're editing, not staring at a blank page.
📧 A "still thinking about it?" follow-up system.
The Hesitant Shopper segment catches same-day browsers and gives you founder-voice copy to win them back — without feeling pushy.
Introducing
The BFCM Prep Timeline & Readiness Checklist
A 3-tab spreadsheet that replaces the sticky notes, the group-chat threads, and the "wait, did we schedule that?" panic — built from Lively Bee Studio's own internal BFCM playbook, simplified for a team of one.
BFCM Prep Timeline — 26 tasks, 5 phases
Campaign Calendar — all campaigns mapped
What’s inside
Three tabs. Everything connected.
Instructions plus a live Readiness Score — overall, and broken down by List Growth, Segmentation, Flows, Campaigns & Messaging, and Analysis. Check it anytime to see where you actually stand.
1
Start Here & Score
26 tasks across 5 phases, from the second week of October through the week after Black Friday. Each one has a short task, a full explanation, a time estimate, and a status — some you update, some that pull automatically from your Campaign Calendar.
2
BFCM Prep Timeline
All campaigns mapped out — gift guides, buying guides, holiday-prep content, VIP Early Access, Black Friday, Small Business Saturday, Cyber Monday, Thank You Day, and the daily Hesitant Shopper follow-ups — each with send date, who to target, who to exclude, and messaging ideas.
3
Campaign Calendar
Everything else you get, free
Three bonuses, built to save you the exact busywork this kit is designed to eliminate.
BFCM Email Strategy Playbook (PDF)
Subject Line, Headline & CTA Swipe File
Segmentation Cheat Sheet
GET BFCM-READY FOR LESS THAN A CLIENT LUNCH
$19.99
One-time payment · Instant access · No subscription
Delivered as an editable Google Sheet + Excel file
Whatever you use this for — good luck out there this BFCM.
You've got this.
Fergie
Founder, Lively Bee Studio
© 2026 Lively Bee Studio
hello@livelybeestudio.com