★★★★★ Built on the strategy behind $31.9M in email revenue for 46 health, wellness & beauty brands

For health, wellness & beauty founders doing $10k+ a month

Your customers bought once. Get them buying again, all year.

If you only email when there's a sale or a launch, your easiest revenue is sitting unused in your list.

This calendar plans your whole 2027: 156 campaigns, when to send them, who gets them, and a designed email for each.

GET MY 2027 CALENDAR (ONLY $34.99) →One-time payment • Instant download

The 2027 Email Campaign Calendar as a book, on a laptop, tablet and phone, in front of an illustrated email factory

What it's costing you

You paid for every subscriber. Are you earning it back?

A skincare founder at her kitchen table late at night, surrounded by orders, stuck on a blank email

Ads, influencers, welcome discounts: your list wasn't free. But your email probably looks like this:

A sale goes out. Some people buy. Then nothing for weeks.
A new product drops. You announce it. Then silence again.
A holiday sneaks up, and you scramble with another 20% off.

One-time buyers.Nobody reminds them what to try next.

Shrinking margins.Your list learns to wait for discounts.

Wasted ad spend.You pay again for customers you already had.

Missed sales.Your best buyers hear from you a few times a year.

You don't need more subscribers.
You need a plan for the ones you have.

Klaviyo dashboard: one planned month, 69% of email revenue from campaigns

One planned month: $35,991 from email. 69% of it came from planned campaigns.

Store revenue dipped that month. Email still held up. That's what nurturing your existing customers does: it keeps revenue steady when other channels slow down.

GIVE ME THE PLAN →

What changes for you

Open Klaviyo and know exactly what to send

A wellness founder smiling with her coffee in front of a fully planned, colour-coded wall calendar

No more scrambling. Every 2027 send is already on your calendar.
Sales that sell more. Teaser, launch, reminder and last chance, not one email and hope.
Customers come back without a discount. Value emails between sales keep them buying.
Hours back. Plan a month in one sitting.

Built on the approach Lively Bee Studio has tested and refined over 6 years across 46 ecommerce brands, turned into a calendar you can run yourself.

Klaviyo growth overview: one client's year, $2.26M store revenue, $975K from email

One client, one year: $975K from email (43% of store revenue), up 95% on the year before.

PLAN MY WHOLE YEAR →

Who it's for

This is for you if:

You sell health, wellness or beauty products, mostly in the US.
You're doing $10k+ a month, and email should be bringing in more.
You only email when there's a sale or something new.
You run email yourself or with a small team, and nobody owns the plan.

It's not for you if…

An agency or strategist already plans your campaigns, or you don't have a list yet.

YES, PLAN MY 2027 →

What the calendar does for you

You don't need more ideas. You need a plan.

1What to send.A mix of sale and value emails, so your list doesn't tune out.

2Sales built to sell.Teaser, launch, reminder, last chance.

3Every date that matters.And when to start each one.

4The right people.Who gets each email, and who to leave out.

5Emails people open.A founder's letter and an interactive email every month.

6Safe wording.A claims check for health, wellness and beauty.

An email swipe page from the 2027 calendar

SHOW ME THE STRATEGY →

What's inside

Meet the 2027 Email Campaign Calendar

Part 1

The Year, Planned

So you always know what's next.

12 monthly calendars, 156 campaigns, every key date marked.

Part 2

51 Designed Email Swipes

So you never start from a blank template.

A full design, subject lines, structure and audience for every email type.

Part 3

The Strategy Behind It

So every email reaches the right people.

A guide to the 9 campaign types and a segment cheat sheet for Klaviyo.

Also inside: 53 key US dates, an August launch plan, and clickable links on every page.

GIVE ME THE 2027 CALENDAR →

Get your whole 2027 planned today

12 monthly calendars (156 campaigns)
51 designed email swipe pages
Subject lines + preview text for every email type
53 key US dates for 2027
Campaign types guide + segment cheat sheet
August product launch plan

$34.99

I WANT MY CALENDAR →One-time payment • Instant download

"But my sale emails already work…"

"People buy anyway."

"Sale emails make money."

"Customers wait for launches."

Sure. But if you only show up for sales and launches, most of the people you paid to acquire buy once or twice, then drift away.

The real money isn't the first order.
It's the third, the fourth and the tenth.

That comes from nurturing them between sales, and that's exactly what the calendar plans for you, all year.

START NURTURING MY LIST →

Proof

What this strategy does for brands like yours

Results from our client brands, using the approach behind this calendar.

Result 1 · Health gear brand

Email revenue up 213% in one month, then 76% of all store revenue

From €50K to €76.8K from email in two months.

Klaviyo: €50K email revenue, up 213% — Month 1

Klaviyo: €76.8K email revenue, 76% of store revenue — Month 2

Result 2 · Supplement brand

Two planned launch months, both above a usual month

A usual month: $33.9K from email. Launch months: $46.5K (+37%) and $37K (+9%).

Klaviyo: usual month, $33.9K email revenue — Usual month

Klaviyo: launch month, $46.5K email revenue — Launch month 1

Klaviyo: launch month, $37K email revenue — Launch month 2

Result 3 · Body & beauty brand

6 months on a planned campaign mix: +23% email revenue

From $505K to $621K compared with the 6 months before.

Klaviyo: $505K email revenue over 6 months — 6 months before

Klaviyo: $621K email revenue over 6 months — 6 months after

I WANT THIS STRATEGY ($34.99) →

What founders say

Client on Slack: I have a tremendous amount of trust in them

Client on Slack: performance report, revenue up

Client on Slack: the email did really well

Client on Slack: email-attributed sales improved

Results from Lively Bee Studio agency clients, shared with permission. The calendar is a DIY tool built on the same approach; your results depend on your list, products and offers.

Still on the fence?

"My list is too small."Then every send has to count. A plan matters even more.

"I don't have time."That's the point. Plan a month in one sitting.

"I'm not a designer."Every email type comes with a design to follow.

"My products are different."Swap in yours, keep the structure.

PLAN MY 2027 →

Hi, I'm Fergie.

Email should be planned, not panicked

Since 2020, my team of 11 and I have run email for 46 health, wellness and beauty brands, driving $31.9M in email revenue.

I believe in real connection: as a partner to our clients, and through emails that build trust with their customers. People buy from brands they trust, and email is where that trust grows.

This calendar puts the core of that strategy in your hands.

GET THE CALENDAR →

Your list is already paid for. Start earning from it.

Keep going as you areEmail only for sales, and keep paying for customers who buy once.

Or plan your yearKnow exactly what to send, and give customers a reason to come back.

I WANT MY 2027 CALENDAR ($34.99)One-time payment • Instant download

Digital product: all sales are final, no refunds. Trouble with access or payment? Email info@livelybeestudio.com.

Results on this page are from our agency clients and are not typical or guaranteed.