Your whole year of email, already planned.
156 campaigns for health, wellness and beauty brands, mapped to every US date that matters, with a designed email and brief for every campaign type. Open a month, click a campaign, and see exactly what to send.
Planning email month by month is exhausting
Most brands don't run out of products to promote. They run out of time to plan.
Last-minute sends
It's Monday, the email goes out Wednesday, and nobody knows what it's about yet.
Sale, sale, sale
Without a plan, every email turns into a discount, and your list learns to wait for the next one.
Missed moments
Mother's Day sneaks up. World Sleep Day passes by. The August slump hits with nothing planned.
One PDF. A whole year of email.
Everything is linked: click a campaign on the calendar and you land on its email. Click a date on the email and you're back on the calendar.
Every send, on its date
Three emails a week, colour-coded by campaign type, with holidays, retail moments and wellness days marked in gold.
- At least one occasion sale every month, with a clear end
- A founder's letter and an interactive email every month
- A ready-made product launch plan for August
- Send days mixed on purpose, so you can test your own
A designed email for every campaign type
Each swipe page shows a full email mockup next to the brief you need to make it yours.
- 3 subject lines and a preview text
- The structure, block by block
- When to use it and why it works
- Who to send it to, and who to exclude
- A claims check written for health, wellness and beauty
The strategy behind the plan
Nine campaign types explained on one page, and a segment cheat sheet that shows exactly who gets which email, in Klaviyo's language.
- Educational, product, sale, social proof, founder's letter, interactive, content, holiday and launch
- Segment conditions you can copy into your platform
Emails that look like real brands send them
Every mockup is designed for a sample wellness brand, so you can see the layout, the copy and the images working together. Swap in your products, photos and voice.
Plan a month in one sitting
Open your month
See every send on its date, with the occasions that matter already marked.
Click a campaign
Jump to its swipe page: the email design, subject lines, structure and audience.
Make it yours
Swap in your products, photos and voice, then build it in your email platform.
Made for wellness & beauty brands
It's for you if…
- You sell skincare, bodycare, supplements, tea, wellness tools or similar
- You run email yourself, or with a small team or freelancer
- You sell mostly in the US
- You want a plan that's more than "send a discount"
It's not for you if…
- You want ready-to-import templates for your platform (these are design and copy guides)
- You need dates for markets outside the US
- You want someone to build and send the emails for you (that's our agency service)
Made by Lively Bee Studio
We're an email and retention marketing agency for ecommerce brands in health, wellness and beauty. This calendar is the same way we plan the year for our clients, turned into one simple PDF.
2027 Email Campaign Calendar
One clickable PDF · 70 pages · US dates
- 12 monthly calendars 156 campaigns
- Designed email swipe pages 51 variations
- Key dates for 2027 53 dates
- Campaign types guide 9 types
- Segment cheat sheet 12 segments
Contact info@livelybeestudio.com for support.
Good to know
Which email platform does it work with?
Any of them. The calendar and swipe pages work with Klaviyo, Shopify Email, Mailchimp, Omnisend and others. The segment cheat sheet is written in Klaviyo's terms; most platforms have similar conditions.
Are the emails templates I can import?
No. Each swipe page is a design and copy guide: a full email mockup with subject lines, structure and audience. You rebuild it in your own platform with your products, photos and brand.
What format is it?
One 70-page PDF, designed to read on screen. Every campaign on the calendar links to its swipe page, and every swipe page links back.
My brand isn't skincare. Will it still work?
It's built for health, wellness and beauty: skincare, bodycare, supplements, tea, candles and wellness tools. The campaign types and timing work for most ecommerce brands, but the examples are wellness-focused.
Are the dates for the US only?
Yes. Holidays, retail moments and awareness days are for the US, checked in November 2026. Always check your own carrier's shipping cut-offs.
Does it include Black Friday?
November includes the core Black Friday – Cyber Monday sends. For the full 26-campaign BFCM plan, see our BFCM Prep Kit.
What about health claims in my emails?
Each swipe page includes a claims check for its campaign type, and awareness days are marked "awareness only". You're still responsible for your final copy, so check it against your product's approved claims.
Stop planning email week by week
Get the whole of 2027 mapped out in one afternoon.
Get the 2027 calendar · $34.99